Adelaide, SA (PRWEB) November 1, 2006 -- In the search engine optimisation (SEO) industry, keyword research has been the most important step in start up. Without a positive keyword list, nothing great can be done. Sure, getting keywords on a paper sounds not hard, in fact it is easy. If you run an online florist in Sydney, you might think of keywords such as "buy flowers," "sydney flowers," "sydney florist," etc and put huge amount of budget investing on these keywords. However, the problem is: are there much space left for these keywords to invest?

Often times, keywords that you picked are popular keywords that have certain amount of searches on major search engines, or at least can be potential enough to drive you targeted visitors. However, one factor people tend to forget or ignore is that, "are these keywords competitive?" That is also one of the reasons why some companies spent hundred thousands of dollars in hiring an seo firm to optimise their web sites but still do not get any great rankings and traffic, simply because their keywords are already too competitive in its industry.

Fortunate enough, eBrand Marketing has thought of that issue and got the team to produce a web based Keyword Tool, called Keyword Advisor that can help people finding out how competitive a keyword (phrase) can be in a particular search engine. For example, you can query "buy flowers" on Google, and the tool will provide you the top 10 competitors on the search engine result. Not only that, Keyword Advisor also lists out backlinks and PageRanks value of top ten competitors plus a numeric competitive rate that tells you how competitive your keyword is on the search engine. Now, how helpful it is just by its sound? With Keyword Advisor, you can find out whether investing on a particular keyword phrase is worth the money or the time.

For a competitive rate less than 2, there is a great smell in investment; as for keywords with competitive rate greater than 3 or 4, there requires much more hard work in seo. It's fun by just playing with the tool. You'd be suprised to see how much you did not know about your keyword phrases. There can be some keywords that you thought they are already competitive but they are actually not, or at least still got some room for you.

Keyword Advisor uses the factor of link popularity and PageRank to determine the competitive rate. If you have been digging on seo articles on the Internet for awhile, you should have known the importance of link popularity. While Alec (Director) claimed in some of his articles that PageRank does not play much weight in getting high rankings, it was still put by the team in the formulae of Keyword Advisor. "PageRank might not be that important but the reason why I'd want to get the tool to check on competitors PageRank values is that, a site with a high value of PageRank often indicates some age. It is the age of the site that we are actually trying to get. Old aged sites tend to be big competitors in search engines results, even if their content is not so much releated to the keyword. Thus, getting known of the top 10 competitors' PageRanks values, we can get an brief idea of how long these sites have been online and how many important web sites there are for the queried keyword phrase." Google tends to update PageRank every 3 or 4 months.

Keyword Advisor is opened free to the public and will not be made private or commercial. "It is important for every webmaster to know their competitors and try to provide a better or broader content in the niche. At the end, it is the public Internet users that get the benefit and that's the spirit of seo," stated Alec.

eBrand Marketing runs as an Adelaide based search engine marketing firm providing seo service, online copywriting, web design and web development solution. To know more about the company, please visit its official web site.

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eBrand Marketing
Alec Tang
0061883797309
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